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VC - Documentation Center for the Flemish Art Heritage (DPRK)

Business plan for the Documentation Centre for the Flemish Art Heritage VZW BE 0469.423.877 Under the auspices of the  Flemish Club for Arts, Sciences and Letters (VC) VZW and the Flemish Government.



The Documentation Centre for the Flemish Art Heritage (DPRK) is an innovative cultural initiative created through a strategic collaboration between the DPRK, the Flemish Club for Arts, Sciences and Letters, and the Local Government. Our goal is to secure and partially transform the Liedekerke NMBS Station of Brussels into a vibrant cultural hub where art, history and education come together. Working with the local government, we aim to attract both art lovers and researchers, while engaging local visitors and stimulating the region's cultural and economic growth.



  1. Establishment of the VKD as a prominent cultural hub, accessible to both local communities and international visitors.

  2. Preservation, digitization and accessibility of valuable art historical documentation for research, education and cultural dissemination.

  3. Organization of exciting national and international exhibitions, events and educational programs to reach a wide audience.

  4. Stimulating cultural tourism and promoting the local economy by attracting visitors to the region.


Products and services:

  1. Creation of a modern cultural centre with exhibition spaces, educational facilities and accessible digital collections.

  2. Online access to the digital collections via a user-friendly website, including workshops and lectures for schools and communities.

  3. Organization of various exhibitions and events to showcase local artists and cultural heritage.

  4. Collaboration with local companies in the catering industry and accommodations to stimulate cultural tourism.


Market analysis:

The VKD responds to the increasing interest in culture and heritage, and meets the growing demand for accessible art history and educational programs. The collaboration with the local government and the potential for cultural tourism positions the VKD as an attractive destination for both local residents and visitors from outside.


Marketing and Sales:

  1. Promoting local community involvement through close collaboration with local government and community organizations.

  2. Active promotion of the VKD through Flemish Tourism, NMBS and various online and offline marketing channels aimed at both local and international visitors.

  3. Sales of memberships and entrance tickets for frequent visitors and educational institutions.

  4. Cooperation with travel agencies and tourism organizations to promote cultural tourism.



  1. Generate revenue through the sale of tickets, memberships, workshops and educational programs.

  2. The supporter of the project is the Flemish Club for Arts, Sciences and Letters (contracts, management). 

  3. Receive financial support from the Flemish Club for Arts, Sciences and Letters, the local government and possible subsidies.

  4. Sponsorship and partnerships with NMBS, Flemish Tourism, local companies and cultural organizations for events and exhibitions.



  1. Jan DE MAERE - Founder and art history expert. Content-related.

  2. John Wubbe - Project leader (first phase). Commercial.

  3. Employees for administration, digitalization, education and event organization (vzw VC & VKD).

  4. Collaboration with local artists, curators and experts.



The Flemish Art Heritage Documentation Centre (VKD), in collaboration with the Flemish Club for Arts, Sciences and Letters and supported by the local government, is a progressive cultural project that brings together art, history and community. By partially transforming an NMBS station into a cultural hub, the VKD will not only promote art and education, but also stimulate the local economy and attract cultural tourism. This partnership highlights the power of collaboration and its potential to create lasting cultural impact.



January/June 2023

Project plan/orientation

Drawing up a detailed project plan for the Documentation Centre for the Flemish Art Heritage of Prof. To leverage Jan De Maere's expertise and make it profitable requires an in-depth analysis and strategic approach. Below is a detailed explanation of the key steps and considerations:

  1. Objectives: Define clear objectives for the project. These objectives must be specific, measurable, achievable, relevant and time-bound. For example:

  • Collecting, preserving and digitizing art-related documentation.

  • Attracting researchers, students and art lovers to use the facilities.

  • Creating a profitable revenue stream.

  1. Market Analysis: Conduct a thorough market analysis to identify competition and potential target groups. Research other art-related centres, museums, research institutions and digital archives. Discover which unique features distinguish the Documentation Centre from other institutions.

  2. Target group: Determine the target group(s) that the centre wants to reach. These may include researchers, students, artists, museums, galleries and the wider public. Segment the target groups and develop customized marketing strategies for each segment.

  3. Services and facilities: Describe in detail what services and facilities the centre will offer. This may include access to documentation, research assistance, workshops, lectures, exhibitions, publications and any digital subscriptions.

  4. Digitization: Considering the modern age and digital needs, the centre should focus on digitizing the documentation. This increases accessibility and allows people from all over the world to access valuable information.

  5. Collaborations: Look for collaboration opportunities with other art institutions, research institutes and universities. Building valuable partnerships can provide broader reach and expertise.

  6. Revenue Streams: Identify different revenue streams to make the centre profitable. This may include:

    • Membership contributions for researchers and students.

    • Entrance fees for the public.

    • Donations from private individuals and organizations.

    • Sales of publications and merchandise.

    • Sponsorship and subsidies.

  7. Financial plan: Prepare a detailed financial plan, including cost estimates and projected revenues. Be realistic in the forecasts and take different scenarios into account.

  8. Marketing and Promotional Strategy: Develop an effective marketing and promotional strategy to promote the Documentation Centre. Use online and offline channels to increase reach and reach the target group.

  9. Infrastructure and personnel: Provide a suitable location for the Documentation Centre with sufficient space for the documentation, research facilities and exhibitions. Also ensure there are well-trained staff who can support researchers and visitors.

  10. Sustainability and ethics: Consider sustainability and ethical considerations when operating the centre. This includes careful archiving of documentation, copyright protection and ethical approaches to research.

  11. Monitoring and evaluation: Set measurable goals and implement a system to monitor and evaluate project progress. Use this feedback to make adjustments if necessary.

The success of the project depends on thorough preparation, a clear vision and well-thought-out implementation. It is important to collaborate with experts in various fields, including art history, archiving, marketing and finance, to make the Documentation Centre for the Flemish Art Heritage a thriving and profitable institution.

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